EYEZONE Magazine

EYEZONE: Press Release

Hi-Vision LongLife: independent tests confirm Hoya’s coatings are still the best

















Water, grease, dust and other environmental factors are all liable to make lenses dirty. A single smudge on a lens is enough to reduce clarity, while more serious damage such as scratches can irreparably ruin lenses and distort vision. That is why it is important for opticians to be able to recommend a solution that prevents both. In independent tests, Hoya Hi-Vision LongLife proved to be the most durable and easiest-to-clean coating available today.

The tests were conducted by NSL Analytical Services1, using a system developed in cooperation with the Lens Advisory Board, an American organisation recognised by the Vision Council Technical Committee. The highly accurate test, which simulates real-life wearer experience, showed Hi-Vision LongLife to be:

• The most durable: Over 29% more durable than the second-most durable coating tested
• The easiest to clean: Preserves its dust-, dirt-, waterand grease-repellent properties even after long use and repeated cleaning
• Superbly scratch resistant: The world’s hardest premium coating

The latest consumer research2 also confirms that these are the three features that spectacle wearers look for most when choosing a lens. This opens up a considerable customer base. For those who spend a lot of time driving, on the computer, playing visually demanding sports or simply want consistently sharp vision, Hi-Vision LongLife offers exceptional performance and durability.

In addition, Hi-Vision LongLife comes with BlueControl and UV Control, two of Hoya’s other premium coatings, as standard, offering even better protection and comfort:

• BlueControl neutralises blue light emitted by digital screens. It prevents eyestrain and fatigue, reduces glare and improves contrast, offering more relaxed vision
• UV Control prevents UV rays ageing and damaging the eyes and protects against UV-related eye disorders and diseases

With Hoya’s winning Hi-Vision LongLife, opticians can be confident they are providing their customers with a superior product. What’s more, all Hoya premium coatings are guaranteed for three years3, providing an additional assurance of quality and peace of mind.

For more information, visit http://www.cherishyoureyes.com/ or please contact Sharbel Abi Ephrem, Business Development Manager, MENA (sharbelfrem@hoyalens.hu), or Gábor Dózsa, Head of Business Development, EMEA (g.dozsa@hoya.eu)

1 NSL Analytical Services is an independent laboratory based in Ohio (USA) specialised in ophthalmic lens testing. Lenses tested were 1.67 premium HMC products versus Hi-Vision LongLife. The tests were conducted in August 2015.
2 Allensbacher Research 2011 Results.
3 Against manufacturing defects.




























































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