Silmo moves 2009 edition to September

United Colors of Benetton presents its new kids collection

The Maui Jim Readers line from Hawaii

Acuvue® Oasys™ has successful launch in Damascus

 شرمة العين للعين للبصريات تحصل على الأيزو للمرة الثانية

أوبتيكال سبلايز تطلق عدسات BELLA اللاصقة  

طرحت فيهس تشكيلة(بولار) لصيف وشتاء 2008 بالسوق السعودي
 (الطسوق العربي) بالسعودية تقيم أكبر معرض لنظارات (ريفرت) الإيطالية 

 Silmo moves 2009 edition to September

Starting 2009, September will be the month for eyewear. Silmo has decided to change its dates: from next year until at least 2012, it will no longer be held between end October and early November, but from September 17 through 20. The location is the same, the Parc des Exposition de la Porte de Versailles, even though many consider it to be slightly obsolete and are pushing for it to move to the modern location at Villepinte.

The decision – Guy Charlot emphasized during the press conference – was taken to meet the requirements of those companies in the sector that thought the Paris appointment was too late in the year and that a mid-September date was good.

By Allaboutivision.com

United Colors of Benetton presents its new kids collection

“

Simple, colourful and entertaining, the latest children's eyewear UCB designed

to match the basic collection enhances it with a functional, playful touch.
Sunglasses perfectly balance aesthetic and health-related requirements - the collection's strong point - with high quality lenses and trendy frames, but the real novelty lies in the eyewear collection. The youngest will find rubber glasant models with dual injection temples, three flexible hinge sizes and silicone nosepiece. The overall effect comes in sorbet shades: lemon, green apple, orange, cherry and anise.
The collection's key follies centred on games are dedicated to the intermediate age group. Plastic and metal front pieces are designed to match colourful, detachable “puzzles” that form the stems and adjust their length. Blue, azure, green, red and yellow are the choice colours for boys, while girls can select from turquoise, fuchsia, lilac and white.
Time to study, instead, for the older ones with square shapes and highly trendy dual bridges that enhance plastic and metal models with a serious touch that is played down by wide-ranging chromatic hues.

By Eyesway

  The Maui Jim Readers line from Hawaii

Maui Jim hi-tech eyewear comes from the wonderful world of Hawaii and now includes the Maui Jim Readers line. The line has a lunette reading segment to optimize long-distance vision and to invisibly increase close up vision when needed.
All the Maui Jim models have particularly innovative characteristics. Lenses in shock-resistant polycarbonate. Hingeless semi-rimless frames and rubber nose pieces.
The entire line adopts the Polarized Plus 2 technology, which is considered to be the most advanced. It absorbs 99.9% of reflected light to maximize the quantity of usable light reaching the eyes. It reflects all direct light and eliminates reflected rays as well as those from above.

By Eyesway

أوبتيكال سبلايز تطلق عدسات BELLA اللاصقة  

لفنانة زينب العسكري

أطلقت شركة أوبتيكال سبلايز منتجاً جديداً لجيل العدسات اللاصقة BELLA حيث كانت أطلت الفنانة الخليجية زينب العسكري التي اختارتها الشركة الوجه الإعلاني للمنتج في الحفل الذي أقيم في مطعم برج الحمام - الكويت مؤخراً.

لسيد إبراهيم وهبي مدير عام شركة أوبتيكال سبلايز

وقد عرف السيد وهبي عن المنتج الحديث, ولفت الانتباه إلى التطور الذي توّج عالم العدسات اللاصقة سواء من النواحي الصحية أو الجمالية.

وأقيم لهذه الغايه حفل عشاء عامر تناول فيه المدعون آخر الابتكارات والإحداثيات على مستوى التقدم اللافت للعدسات اللاصقة.

شرمة العين للعين للبصريات تحصل على الأيزو للمرة الثانية

حصلت شركة العين للعين للبصريات على شهادة الأيزو 9001:2000 للعام

السيدة غدير السبحي

 الثاني كأول شركة في قطاع البصريات في المملكة العربية السعودية، وكأحد أهم القطاعات التي تطبق معايير الأداء العالمية وتوفر بيئة عمل مناسبة للعاملين بها.  وأوضحت السيدة غدير السبحي ممثلة العلاقات العامة في شركة العين للعين للبصريات أن هذا الانجاز هو حصيلة جهد كل موظفي الشركة الذين تميزوا في عملهم, وأشارت أن أهم المزايا التي يتم العمل بنظام الأيزو تعود بالفائدة على زبون الشركة لتسهيل ضمان النظارة أو العدسة الطبية من أي فروع الشركة.

 السيدة غدير السبحي

Acuvue® Oasys™ has successful launch in Damascus

Acuvue Oasys Damascus launch in August 2008
Dr.Razmig Knajian presenting in Damascus in August 2008

After a successful initial launch in the Syrian city of Aleppo, Johnson & Johnson/ Vision Care turned its attention to the capitol city of Damascus on August 15, with the major launch of its highly successful Acuvue® Oasys™ with Hydraclear® Plus.  

The major event started with opening statements from management of Abdelsamad, the company that represents Johnson & Johnson/Vision Care in Syria. Mr. Elias Abdelsamad welcomed the invited eye care professionals and introduced Dr. Razmig Knajian, Senior Manager for Professional and Medical Affairs for Johnson & Johnson/ Vision Care in the Middle East and Africa. Dr. Knajian started his presentation by providing detailed feedback about the current situation of the contact lens market in the world.

Knajian discussed the high rate of contact lens drop-outs, saying customers and patients are easily discouraged by the limitations of current lenses, especially soft hydrogels. He said that soft hydrogel lenses are affordable but tend to dry up, especially at the end of the day. This translates into the wearer suffering from end-of-day discomfort and limited hours of wearing time.  

Knajian then introduced the market to Acuvue® Oasys™ with Hydraclear® Plus, a lens with such unique characteristics that it belongs in a league of its own. He covered in great detail the superiority of Acuvue® Oasys™ with Hydraclear® Plus from four different perspectives: Oxygen flux, wetability, modulus and lubricity. He explained that Acuvue® Oasys™ with Hydraclear® Plus has excellent oxygen flux which translates into whiter looking eyes as well as better oxygenation, especially when compared to hydrogel lens.  

Next, he discussed the unique superiority of Acuvue® Oasys™ with Hydraclear® Plus in wetability, especially that it preserves the stability of the tear film layer on the front surface of the contact lens. This stability of the tear film translates into a longer and more comfortable lens wearing time, particularly in challenging environments such as computer work, which decreases the blinking rate, and air conditioned environments, which dry the air and which are very common in the Middle East. Knajian discussed in depth how the softness, or the modulus, of Acuvue® Oasys™ with Hydraclear® Plus, is unique. Hydraclear® Plus technology incorporates the wetting agent within the silicone matrix of the lens. He said this is a great advancement compared to first generation silicone hydrogel lenses that are stiffer and less comfortable.           

Dr. Knajian then explained the impact of lubricity on the contact lens wear. He said that a regular human being blinks around 14,000 times a day. He explained that there is a significant amount of friction that happens between the lid and the front surface of the contact lenses. It is extremely crucial that the front surface of a soft contact lens is smooth. In this area, Acuvue® Oasys™ with Hydraclear® Plus has the smoothest surface of any soft contact lenses available today. He emphasized the importance of rubbing reusable contact lenses. He stated that only by rubbing can bacteria and deposits be efficiently removed from the soft lens.  

Knajian explained that “Shorter is Better” in contact lens wear. He shared with the audience a recent market survey from France showing that 90 % of contact lens wearers face discomfort as they enter weeks three and four in their monthly wear schedule. Accordingly, he recommended making sure that any reusable lens is not worn more than two weeks to obtain the best comfort.  

The presentation was followed by an interesting Question and Answer session. In the session, Knajian asked the eye care professionals to think about the contact lens wearer first and the rest will follow. He stated that it is the role of ECPs to update contact lens wearers on the latest technology in the field of vision correction. He said, “We are the professional experts and we need to act as such”.  

The event ended with a cake cutting by Dr. Knajian, Mr. Elias Abdelsamad, and Simon Abdelsamad.

طرحت فيهس تشكيلة(بولار) لصيف  وشتاء 2008  بالسوق السعودي

* (الطسوق العربي) بالسعودية تقيم أكبر معرض لنظارات (ريفرت) الإيطالية