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EYEZONE: Fashion
Revives past decades’
elegance with a stunning
2012 sunwear collection |
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Chipper confidence and upbeat optimism, an indomitable
joie de vivre and an all-embracing appreciation
for life, nature and family, these essential
Esprit tenets are driven by Esprit’s roots in the expressive
sunny Californian spirit of the late 1960s. Esprit
style channels this vital essence creating a casual chic
look inspired by the latest fashion trends with quality
products made to last. With a natural, positive flair,
a keen sense for what looks and feels good and an
awareness of new fashions Esprit men and women
express modern Esprit style with sensuality and dash.
Kids too adore the warmth and life of Esprit with its
friendly, informal spontaneity.
Esprit Eyewear’s 2012 sunwear collection for men,
women and children draws on the ambience and
looks of previous decades - the 50s, 60s and 70s. A
stunning array of retro styles showcase nuances of
typical fashion features of the time drawing inspiration
from 1950s rebel role model looks, 1960s androgynous,
geometric London flair and the bohemian
alternative counter-culture of the 1970s. Iconic
frame silhouettes appear in the latest colors in fresh
contemporary renderings which are highly stylish,
feel great to wear and are long-lasting.
The 50s embraced elegant femininity and beauty
and were dominated by esteemed fashion houses
and haute couture. The emphasis was on flattering
silhouettes, stiletto heels, sensuous cocktail and
evening wear and essential butterfly or feline eyewear
forms.

ET17755 Two-toned
butterfly-shaped frames
in refined color combinations
are the key feature
of this subtly glamorous
eyewear style. Go
for a unique smoky blue
and white mix or classically
stylish black look.
ET 17756 An ornate
rope temple detail in
precious gold enhances
this flattering feminine
frame style. The soft feline
silhouette and caramel
tortoise glints are
suggestive of typical 50s
sophistication.
ET 17778 The embodiment of cool, understated
glamour the pilot sunglasses
conveyed instant allure and style. A typical
men’s look in the 1950s, this chic contemporary
rendering looks wholly seductive
on sassy modern gals and is irresistibly
handsome on men.
A fresh, swinging liberation gave way to
innovative edgy fashion styles for women
including geometric, short hair cuts, futuristic
forms and the very daring mini
skirt. More angular, androgynous frames
in man-made materials reflected the increasing
popularity of metals and plastic
in fashion.
ET 17758 Serious but sensuous, the iconic 60s Clubmaster
sun frame is a classic style for men and women. Elegant
black is offset by soft pop shades. Warm tortoise is an
evergreen optical color choice or for more dash, try headturning
red.
ET 17764 This round oversized frame
with quilted-effect temple and audacious
two-toned stripe highlights the
use of modern cutting-edge materials
and perfectly expresses 60s daring élan.
A love of life, color, music and having
fun underscored the footloose and freewheeling
years of the 1970s. Fashion
was inspired by the spirit of India and
eastern exotic and a nomadic, bohemian
lifestyle expressed a newly alternative
flair and style.
ET 17772 Gloriously oversized frames feature a subtle transparent
with opaque color blocking and are the perfect lowkey
accessory with a radically kaleidoscopic summer maxi.
ET 17779 Capture the free spirit on-the-road
feel of the 1970s with these classic men’s
caravan aviators. Metallic frame front including
classic gold is offset by acetate arms in
tortoise, black or stone rendering.
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| STRIPES FOREVER! |
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MARC BY MARC JACOBS PRESENTS
ICONIC SUNGLASSES WITH BOLD
NEW COLORS

Iconic and distinctive, multi-colored stripes continue to be a
trademark of the MARC BY MARC JACOBS sunglass collection.
The iconic MMJ 096/N/S model is now available in a larger size to
create an chic new version of this unique and incisive style (mod.
MMJ 287/S).

The two acetate models, have a distinct square shape and Eighties
inspiration that make for a true style statement—both essential and
irresistible.
The MMJ 096/N/s model is proposed in fantastic tone-on-tone shades
personalized by the contrasting “MARC” logo. Frame colors include
glossy and matte black with turquoise logo-detail, opalescent grey
with fuchsia logo-detail and violet/blue with orange logo-detail.
The new MMJ 287/S model features a chic contrast of glossy and
matte textures, including clear grey/olive, blue/grey, black/green
and violet/blue. The temples flaunt the logo-detail, in contrasting
fluorescent shades.
The Marc By Marc Jacobs collection of optical frames and sunglasses
is manufactured and distributed by the Safilo Group.
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GIORGIO ARMANI EYEWEAR 2011/2012
PRECIOUS MATERIALS COLLECTION |
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Giorgio Armani always pushes the boundaries where precious materials are
concerned, continually producing iconic and timeless pieces. Giorgio Armani
presents the Precious Materials Collection, the new 2011/2012 collection with
exotic leather finishes. This unique, one-of-a-kind eyewear has a refined and
unmistakable style that is skilfully hand finished by expert craftsmen.
GA 902/S
The minimal metal frame of this sunglass is ultra-feminine and lightweight. It is
made precious by the leather finishes on the slender temples and double bridge.
GA 905/S and GA 931
Giorgio Armani is always innovative in the study of premium materials and
proposes precious galuchat finishes in his latest collection of sunglasses and
optical frames.
GOLD & HORN EDITION
Mod. GA 769/G/V/S

The new eyewear perfectly represents Giorgio Armani style, combining elegance
and the handcrafting of two natural and precious materials; gold, which never
loses its beauty, and natural Indian water buffalo horn, which is lightweight,
bio-compatible and unique in color.
The new exclusive aviator sunglasses feature a frame plated in 5 micron thick
22-carat gold, further embellished with a natural horn bridge and temple tips
allowing for a perfect fit.
The superior quality lenses are glass, a transparent and highly durable material
that is polarised to guarantee maximum optical quality and excellent vision.
The models carry the “GA” logo, silk-screened on the right-hand lens and
photo-engraved and lacquered on the inside of the temple tips. The “GIORGIO
ARMANI” name is also engraved on the left temple.
The GA 769/G/V/S style is available exclusively in a champagne color with
dark green lenses, exquisitely packaged in super-soft nappa leather with a dark
brown finish. |
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| Esprit kids |
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Esprit kids are fun and adventurous. These bright little sparks love
color and comfort. Esprit’s diverse casual style complements their
self-confident flair and champions their natural curiosity and exuberance.
The summer 2012 Esprit Eyewear kids’ styles are trusty, fashionable,
high-quality sunglasses for active, fun-loving kids and most
importantly they provide the highest 100% UV protection to sensitive,
young eyes.
ET19732 This cute little girl’s style is
trendy and pretty with its modern
wrap-around feel and a rain of stars on
the temple. Available in four luscious
summer color choices.
ET 19733 All you need in one chic diva sun
style, this little girl’s sun frame features a
grand metallic floral logo detail on the temples
in stunning gradient color shading or
trendy tortoise hue.
ET 19737 Get out the skateboards, we’re going for a ride with these sporty boy’s shades
featuring geometric temple detail and aerodynamic structure. You’ll have to be fast to
catch up!
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| ELLE Kids |
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Thank heavens for little girls and thank heavens for an
adorable spring summer range of ELLE Kids sunglasses,
with a perfectly cute and pretty frame style available
to suit every playful little princess. Made of the highest
quality materials, the ELLE Kids sunglasses make for
comfortable wearing, are colourful and age-appropriately
stylish for 4-10 year old girls.
EL18241
Feeling ever so grown-up, these rounded,
oversized frames in fresh ice lolly
colours are prettily decorated with an
elegant Mistigris cat temple logo and
souped-up with graded lenses and colour
tapered arms.
• Brown • Grey • Purple • Red
EL18240
That funny cat Mistigris saunters across the temple and lens corner
on four colour variations of this jolly little girls’ frame style. Solid
pink and red shades are great for a big day out at the beach while
sunny yellow and white or black and pink combos look totally cool
with the hippest summer shorts and Ts.
• Black • Pink • Red • White
EL18244
Everyone will want a pair of the trendiest kids’ sunglasses next summer. These headturning,
nifty retro frames in fresh and vivid colour combos express a lively, funloving
spirit. The graded lenses and ELLE signature logo complete this happening
young look.
• Black • Crystal • Purple • Yellow
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| HERITAGE INSPIRATION AND
ICONIC DETAILS FOR THE NEW
“CHAMPION/ HIGH” SUNGLASSES |
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The latest CARRERA eyewear collection is dedicated to those who live life in
the fast lane, who are not afraid to achieve goals, dreams and desires, and who
express their individuality without hesitation or regret. The new sunglasses and
optical frames emphasise the message behind the CARRERA campaign, “AFTER
ALL, NO REGRETS”.
The heritage inspiration and iconic details distinguish the CHAMPION sunglasses,
a must-have model now proposed in a new version
with discerning and distinctive details.
The latest version of the CHAMPION/HIGH model
flaunts the unmistakable teardrop shape. The frame is
produced in Optyl, a registered trademark which identifies
an ultra-lightweight material with refined color
effects, finished with unique and inimitable metal details.
In fact the metal “C” icon on the bridge and the logo on the temples are
made in Japan, a mark of excellent quality.
The superior-quality lenses are made of tempered lead glass, a high-strength
and durable material that accentuates the purity and transparency of the lens,
ensuring outstanding vision.
The model is available in dark havana, glossy black and matte black, all with
shaded grey lenses and with the “CARRERA” branding exquisitely laser engraved
and enamelled on the temples.
The CARRERA collection of sunglasses and optical frames is manufactured and
distributed by the Safilo Group. |
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| HUGO BOSS |
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HUGO BOSS and the new BOSS Black Eyewear in Copenhagen
Summer is here, and so are the sporty sunglasses created
by BOSS Black Eyewear for skipper Alex Thomson and
his sailing team. Using the tagline of the launch campaign
- “Follow Your Vision” - they have appeared in the windows
of the finest eyewear stores and will help to give the 60ft
HUGO BOSS the perfect welcome to Copenhagen during
her stay from 26th to 30th August
25 August 2011 – It’s summertime and in Copenhagen,
as well as elsewhere in Europe, the BOSS Black Eyewear
Collection 2011 is featuring in the windows of the best
eyewear stores.
The new collection BOSS Black Eyewear and Sailing Project
The collection - designed, manufactured and distributed
by Safilo, official HUGO BOSS Eyewear licensee - includes
new design sports sunglasses (BOSS 0392/S BOSS 0393/S)
exclusively developed for British skipper Alex Thomson and
his sailing team. Available in shades of blue, red, aluminium,
matt black and shiny, they are perfect for sports and
also suitable for everyday wear. The two new models (BOSS
0338/S and BOSS 0338/N/S) also bear the wraparound
design and aerodynamics of the “ALEX 99” sunglasses, successfully
launched last year under the HUGO BOSS Sailing
Project. Specifically made for the skipper whose name they
bear, during April and May the “ALEX 99” sunglasses were
the focus of a campaign in major European lifestyle and
sports media.
The 60ft HUGO BOSS

The campaign, featuring the tagline “Follow Your Vision”
and tied in with the excitement of the Barcelona World
Race, also includes a wide range of POS materials dedicated
to the BOSS Black Eyewear Collection 2011. Today,
displayed in store in a clearly “Sailing” context, these sports
sunglasses will welcome the 60ft yacht, sponsored by
HUGO BOSS, which will be in Copenhagen
by 26 August. With Alex
Thomson at the
helm,
the boat - designed by Finot-Conq Architects and built
in 2007 – came second in the Barcelona World Race
2007/2008 and established itself as one of the fastest in
its class, breaking the 24hr distance record. HUGO BOSS will
arrive from Sylt and return to the UK on 30th August.
Black BOSS Sunglasses racing with HUGO BOSS
Alex Thomson and his team have the support of HUGO
BOSS and HUGO BOSS Eyewear, the brand that includes the
collections of sunglasses and eyeglasses designed, manufactured
and distributed by Safilo under license. Within this
partnership, Safilo has launched the special model “ALEX
99” (0338/S and 0338/N/S) and in its wake the new sunglasses
0393/S and 0392/S.
About HUGO BOSS
The sponsorship portfolio of HUGO BOSS focuses on three
major sports; Golf, Formula 1 and Sailing, as well as other
sponsorship interests, which already include Tennis (Davis
Cup) and Football (Bayern Munich). In sailing, HUGO BOSS
gets another platform to demonstrate its fashion competence
both on the boat and shore-side. HUGO BOSS provides
Alex and the crew with highly functional outfits for all
possible weather conditions around the globe, and dresses
the crew for every celebration function in the smartest possible
way. |
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| The new dazzling 2012
sunwear collection by ELLE |
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ELLE espouses contemporary modern femininity.
Ever optimistic, ELLE is open-minded and intuitive
with a liberal sprinkling of fun and frivolity. ELLE
embraces fashion but cleverly distils the latest
trends creating an accessible, individual and above
all chic look for each new season. With a generous
dash of French sensuality, ELLE reinvents every
new fashion moment with unsurpassed flair and
cachet.
Striking graphic colours, softly flowing silhouettes,
and statement-making jewellery and accessories
are the key trend elements providing the vision
for ELLE Eyewear’s 2012 summer selection. Structured
frame forms are enhanced by vibrant new
hues or elegantly enunciated colour blocking with
contrasting but stylishly complementary tones on
front and temple. New colours and inventive colour
interplay are explored including wine or nude
pink, tie-dye or stripes. Feminine sensuality is underscored
by beautiful stringed pearl details or expressive
ELLE logo graphics.
As always, the ELLE Eyewear collection provides
great high fashion looks in top quality, beautifully
rendered materials at affordable prices.
EL 18942
Softly oversized, slender frame and
elegant string of pearl details in silver
or gold are the key features of this
chic feminine style. The brown-red
combo and luscious pink styles are
to die for with head-turning gradient
frame hues.
• Black • Brown • Grey • Pink
EL18943
Solid tones and a dainty string of pearl temple set this subtly rounded
frame style apart. Complete a cool summer linen look with pure white
frame featuring precious silver pearling and alluring graded lenses.
• Black • Brown • Red • Whit
EL18946
A medley of luminous colour blocking depicts this seductive feminine
style. Playful colour toning is expressed through marble
effect frame
fronts with contrasting temples and arms or solid front with accented
arms. Trendy summer hues are out in force with scorching all over
red, cool marbled blue with bright white arms or elegant black with
warm tortoise.
• Beige • Black • Blue • Brown • Red
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