EYEZONE Magazine
EYEZONE: Fashion

Polaroid Eyewear Introduces its Spring/ Summer 2018 Collection with Anushka Sharma Tackle

Polaroid Eyewear, inventor of the original polarized lenses and a brand that, for over 80 years, has been a symbol of pop culture for millions of people around the world, launches its new Spring/Summer 2018 eyewear collection with brand ambassador Anushka Sharma. Putting the brand once again at the cutting edge of style, the new collection is an explosion of colours and shapes.

Pop inspirations, combined with contemporary styling and a perfect mix of playful hues, are the watchwords to describe the new collection. The leitmotifs of the brand’s collections are an inspired blend of different materials and the use of fluorescent colors for the sporty, minimalist styles of the easy to-wear line, perfectly reflecting the latest fashion trends.

Talking about Polaroid’s new eyewear collection, Kyriakos Kofinas, Managing Director IMEA & APAC, “Bringing alive the brand elements like ‘style’, ‘playful’, and ‘cool’, Polaroid latest collection with Anushka Sharma is all about connecting with young millennials who are looking for a fresh and uber chic look. With a young, hip and contemporary sense of style, Anushka Sharma perfectly embodies the pop and innovative spirit that the brand celebrates.”

Always at the forefront of innovation, Polaroid’s collections are the result of constant stylistic research, which, for this spring/summer season, translates into the new 2.0 polarized lens. This new, thicker and stronger lens provides a further improved distortion-free visual experience and allows for a wider array of lens colors.

Resonating with the brand’s core elements, brand ambassador Anushka Sharma stated, “I am delighted to launch Polaroid’s Spring/Summer 2018 collection. The new Pop inspired collection is stylish, cool and comfortable with a contemporary style. This is my second year of association with Polaroid and it feels great to be a part of the brand which has a legacyof over 80 years”

Blending technology with design, the new POLAROID glasses bring beauty to all, while protecting the eyes from UV rays, thanks to polarized lenses. The collection has a devoted range for both men and women. The collection also has Unisex sunglasses which come in round and pilot style.

About Polaroid

Polaroid Eyewear is a worldwide leader in eye-care and a pioneering international eyewear brand that owes its name to the invention that changed the world of technology and optics: polarized lenses. Polaroid, since it was established by Edwin Land in 1937, has strengthened its reputation as a leading brand in polarized lenses. Today, Polaroid produces and distributes its polarized sunglasses, Clip-ons, SuncoversTM and optical frames worldwide through its owner subsidiaries and its network of exclusive distributors. The brand joined the Safilo Group in April 2012.
For further information: www.polaroideyewear.com
Roberto Cavalli Spring/Summer 2018 Collection


The new Roberto Cavalli eyewear collection for Spring/Summer 2018 has a wide selection of models, all linked to key concepts which add distinction and make for immediate identification. First off is the monogram on the side temples of some acetate frames which reference the brand’s origins. Second is the rethink on the iconic snake, a feature of another concept of the collection, found in fact on the temples of the models in metal, the head of the animal stylized to add sophistication and elegance to the shapes. The third and final concept is baroque with elaborate constructions, side stones and crystals which embellishshapes and add value to models.


The new #GUESSEyeCandy collection for spring/summer 2018 introduces new sunglass and optical frames designed for a young audience who love to stand out with a fun and lively accessory. Superlight and functional styles feature a combination of bright and pop colours for a trendy look. The #GUESSEyeCandy sunglasses are made in opaque and vibrant colours. Unisex round silhouettes (GU3028) are combined with a pair of very feminine frames (GU3026). The GU3026 and GU3028 , sunglass styles, are characterised by a mixture of materials for unparalleled colour matching. The optical frames, again playing with a variety of colour palettes, introduce sporty, rectangular and masculine shapes (GU3024). Plays of colour and mixes of materials make for cooland unconventional optical frames
Ermenegildo Zegna Spring/Summer 2018 Collection


The new Ermenegildo Zegna eyewear collection for spring/summer 2018, produced and distributed by the Marcolin Group, features the use of prized materials such as titanium, wood and leather with the combination of different thicknesses adding a modern touch to the collection and the use of modelled lenses produced according to the season’s trends andthe brand philosophy.

The new sunglasses and prescription glasses, true to their heritage, are given a contemporary restyling with a sophisticated design, aesthetic functionality, crafted detailing and combination of luxury materials. This collection presents also the iconic chevron pattern,creating a link with the past and immediate recognizability of the brand.

About Ermenegildo Zegna Group:

The Ermenegildo Zegna Group is a leading luxury menswear brand and one of the most renowned businesses in Italy. Founded in 1910 in Trivero, in the Biella Alps, by the young entrepreneur Ermenegildo, whose vision was to ethically create the world’s finest textiles through innovation and the sourcing of the noblest fibers directly from their markets of origin, the company is managed today by the fourth generation of the Zegna family with

Gildo Zegna as CEO. Since the late 1980s, the company has implemented a comprehensive strategy of verticalization, creating a global luxury brand which now ranges from fabric to clothing to accessories, and is focused on retailing, pioneering early entry in emerging luxury markets, in addition to being the first luxury brand to open a monobrand store inChina in 1991.

Ermenegildo Zegna celebrated 100 years of excellence in 2010. Today there are 513 Zegna stores (287 company-owned) in over 100 countries around the world. In 2000 The Group established Fondazione Zegna, of which Anna Zegna is President, to manage the philanthropic activities of the Zegna family.

In 2012 a new Ermenegildo Zegna project was launched worldwide: ZegnArt, an independent commitment focused on international collaboration in the field of visual arts and in February 2014, the Group announced the Ermenegildo Zegna Founder’s Scholarship, a 25-year projectnamed for its founder with an annual investment in education of €1 million.

In July 2014, to reach higher standards in its production, the Group acquired the majority share of the Achill wool farm, an Australian property located in the New South Wales region,where Merino sheep are bred.
Dahab Contact Lens Grows Rapidly and Expands its Presence in More Countries


Kuwait based optical company Waleed Optics that launched the Dahab Contact Lenses in 2016 has rapidly expanded its presence in more countries of Middle East and also entered Morocco in North Africa. It has established an office in Egypt and very soon have another one in Iran. Additionally in 2018 it plans to venture into Europe market and test the waters.

Dahab has been making a successful mark in various optical shows in the recent months. At the Vision-X Dubai optical show in October 2018, it showcased its latest range of Contact Lenses and received enquiries from various buyers and overall a good response from the visitors at the show.

More recently, Mr. Waleed Al-Jeemaz, founder of Waleed Optics also visited the 100 % optical show in London under the hosted buyers program of the exhibition. Speaking of the experience, Mr. Waleed said that 100% Optical was a well-organized show and gave a good view of latest technologies and products in the industry.

Speaking of Dahab’s growth, Mr. Waleed said that they have been surpassing their sales targets in 2016 and 2017 and expect it to double in 2018. “Dahab is doing very well and our efforts are paying off. We aim to take Dahab to more markets in the near future,” he said





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