EYEZONE: Fashion

 

Revives past decades’ elegance with a stunning 2012 sunwear collection

Chipper confidence and upbeat optimism, an indomitable joie de vivre and an all-embracing appreciation for life, nature and family, these essential Esprit tenets are driven by Esprit’s roots in the expressive sunny Californian spirit of the late 1960s. Esprit style channels this vital essence creating a casual chic look inspired by the latest fashion trends with quality products made to last. With a natural, positive flair, a keen sense for what looks and feels good and an awareness of new fashions Esprit men and women express modern Esprit style with sensuality and dash. Kids too adore the warmth and life of Esprit with its friendly, informal spontaneity.

Esprit Eyewear’s 2012 sunwear collection for men, women and children draws on the ambience and looks of previous decades - the 50s, 60s and 70s. A stunning array of retro styles showcase nuances of typical fashion features of the time drawing inspiration from 1950s rebel role model looks, 1960s androgynous, geometric London flair and the bohemian alternative counter-culture of the 1970s. Iconic frame silhouettes appear in the latest colors in fresh contemporary renderings which are highly stylish, feel great to wear and are long-lasting. The 50s embraced elegant femininity and beauty and were dominated by esteemed fashion houses and haute couture. The emphasis was on flattering silhouettes, stiletto heels, sensuous cocktail and evening wear and essential butterfly or feline eyewear forms.

ET17755 Two-toned butterfly-shaped frames in refined color combinations are the key feature of this subtly glamorous eyewear style. Go for a unique smoky blue and white mix or classically stylish black look.
 


ET 17756 An ornate rope temple detail in precious gold enhances this flattering feminine frame style. The soft feline silhouette and caramel tortoise glints are suggestive of typical 50s sophistication.



ET 17778 The embodiment of cool, understated glamour the pilot sunglasses conveyed instant allure and style. A typical men’s look in the 1950s, this chic contemporary rendering looks wholly seductive on sassy modern gals and is irresistibly handsome on men.
 


A fresh, swinging liberation gave way to innovative edgy fashion styles for women including geometric, short hair cuts, futuristic forms and the very daring mini skirt. More angular, androgynous frames in man-made materials reflected the increasing popularity of metals and plastic in fashion.

ET 17758 Serious but sensuous, the iconic 60s Clubmaster sun frame is a classic style for men and women. Elegant black is offset by soft pop shades. Warm tortoise is an evergreen optical color choice or for more dash, try headturning red.
 


ET 17764 This round oversized frame with quilted-effect temple and audacious two-toned stripe highlights the use of modern cutting-edge materials and perfectly expresses 60s daring élan.



A love of life, color, music and having fun underscored the footloose and freewheeling years of the 1970s. Fashion was inspired by the spirit of India and eastern exotic and a nomadic, bohemian lifestyle expressed a newly alternative flair and style.

ET 17772 Gloriously oversized frames feature a subtle transparent with opaque color blocking and are the perfect lowkey accessory with a radically kaleidoscopic summer maxi.
 


ET 17779 Capture the free spirit on-the-road feel of the 1970s with these classic men’s caravan aviators. Metallic frame front including classic gold is offset by acetate arms in tortoise, black or stone rendering.

 
STRIPES FOREVER!

MARC BY MARC JACOBS PRESENTS ICONIC SUNGLASSES WITH BOLD NEW COLORS

Iconic and distinctive, multi-colored stripes continue to be a trademark of the MARC BY MARC JACOBS sunglass collection. The iconic MMJ 096/N/S model is now available in a larger size to create an chic new version of this unique and incisive style (mod. MMJ 287/S).

The two acetate models, have a distinct square shape and Eighties inspiration that make for a true style statement—both essential and irresistible.

The MMJ 096/N/s model is proposed in fantastic tone-on-tone shades personalized by the contrasting “MARC” logo. Frame colors include glossy and matte black with turquoise logo-detail, opalescent grey with fuchsia logo-detail and violet/blue with orange logo-detail. The new MMJ 287/S model features a chic contrast of glossy and matte textures, including clear grey/olive, blue/grey, black/green and violet/blue. The temples flaunt the logo-detail, in contrasting fluorescent shades.

The Marc By Marc Jacobs collection of optical frames and sunglasses is manufactured and distributed by the Safilo Group.

GIORGIO ARMANI EYEWEAR 2011/2012 PRECIOUS MATERIALS COLLECTION
Giorgio Armani always pushes the boundaries where precious materials are concerned, continually producing iconic and timeless pieces. Giorgio Armani presents the Precious Materials Collection, the new 2011/2012 collection with exotic leather finishes. This unique, one-of-a-kind eyewear has a refined and unmistakable style that is skilfully hand finished by expert craftsmen.

GA 902/S

The minimal metal frame of this sunglass is ultra-feminine and lightweight. It is made precious by the leather finishes on the slender temples and double bridge.

GA 905/S and GA 931

Giorgio Armani is always innovative in the study of premium materials and proposes precious galuchat finishes in his latest collection of sunglasses and optical frames.

GOLD & HORN EDITION

Mod. GA 769/G/V/S

The new eyewear perfectly represents Giorgio Armani style, combining elegance and the handcrafting of two natural and precious materials; gold, which never loses its beauty, and natural Indian water buffalo horn, which is lightweight, bio-compatible and unique in color.

The new exclusive aviator sunglasses feature a frame plated in 5 micron thick 22-carat gold, further embellished with a natural horn bridge and temple tips allowing for a perfect fit.

The superior quality lenses are glass, a transparent and highly durable material that is polarised to guarantee maximum optical quality and excellent vision. The models carry the “GA” logo, silk-screened on the right-hand lens and photo-engraved and lacquered on the inside of the temple tips. The “GIORGIO ARMANI” name is also engraved on the left temple.

The GA 769/G/V/S style is available exclusively in a champagne color with dark green lenses, exquisitely packaged in super-soft nappa leather with a dark brown finish.
Esprit kids
Esprit kids are fun and adventurous. These bright little sparks love color and comfort. Esprit’s diverse casual style complements their self-confident flair and champions their natural curiosity and exuberance. The summer 2012 Esprit Eyewear kids’ styles are trusty, fashionable, high-quality sunglasses for active, fun-loving kids and most importantly they provide the highest 100% UV protection to sensitive, young eyes.

ET19732 This cute little girl’s style is trendy and pretty with its modern wrap-around feel and a rain of stars on the temple. Available in four luscious summer color choices.

ET 19733 All you need in one chic diva sun style, this little girl’s sun frame features a grand metallic floral logo detail on the temples in stunning gradient color shading or trendy tortoise hue.

ET 19737 Get out the skateboards, we’re going for a ride with these sporty boy’s shades featuring geometric temple detail and aerodynamic structure. You’ll have to be fast to catch up!

ELLE Kids
Thank heavens for little girls and thank heavens for an adorable spring summer range of ELLE Kids sunglasses, with a perfectly cute and pretty frame style available to suit every playful little princess. Made of the highest quality materials, the ELLE Kids sunglasses make for comfortable wearing, are colourful and age-appropriately stylish for 4-10 year old girls.

EL18241 Feeling ever so grown-up, these rounded, oversized frames in fresh ice lolly colours are prettily decorated with an elegant Mistigris cat temple logo and souped-up with graded lenses and colour tapered arms. • Brown • Grey • Purple • Red

EL18240 That funny cat Mistigris saunters across the temple and lens corner on four colour variations of this jolly little girls’ frame style. Solid pink and red shades are great for a big day out at the beach while sunny yellow and white or black and pink combos look totally cool with the hippest summer shorts and Ts. • Black • Pink • Red • White

EL18244 Everyone will want a pair of the trendiest kids’ sunglasses next summer. These headturning, nifty retro frames in fresh and vivid colour combos express a lively, funloving spirit. The graded lenses and ELLE signature logo complete this happening young look. • Black • Crystal • Purple • Yellow
 
HERITAGE INSPIRATION AND ICONIC DETAILS FOR THE NEW “CHAMPION/ HIGH” SUNGLASSES
The latest CARRERA eyewear collection is dedicated to those who live life in the fast lane, who are not afraid to achieve goals, dreams and desires, and who express their individuality without hesitation or regret. The new sunglasses and optical frames emphasise the message behind the CARRERA campaign, “AFTER ALL, NO REGRETS”.

The heritage inspiration and iconic details distinguish the CHAMPION sunglasses, a must-have model now proposed in a new version with discerning and distinctive details.

The latest version of the CHAMPION/HIGH model flaunts the unmistakable teardrop shape. The frame is produced in Optyl, a registered trademark which identifies an ultra-lightweight material with refined color effects, finished with unique and inimitable metal details. In fact the metal “C” icon on the bridge and the logo on the temples are made in Japan, a mark of excellent quality.

The superior-quality lenses are made of tempered lead glass, a high-strength and durable material that accentuates the purity and transparency of the lens, ensuring outstanding vision.

The model is available in dark havana, glossy black and matte black, all with shaded grey lenses and with the “CARRERA” branding exquisitely laser engraved and enamelled on the temples.

The CARRERA collection of sunglasses and optical frames is manufactured and distributed by the Safilo Group.
HUGO BOSS
HUGO BOSS and the new BOSS Black Eyewear in Copenhagen Summer is here, and so are the sporty sunglasses created by BOSS Black Eyewear for skipper Alex Thomson and his sailing team. Using the tagline of the launch campaign - “Follow Your Vision” - they have appeared in the windows of the finest eyewear stores and will help to give the 60ft HUGO BOSS the perfect welcome to Copenhagen during her stay from 26th to 30th August

25 August 2011 – It’s summertime and in Copenhagen, as well as elsewhere in Europe, the BOSS Black Eyewear Collection 2011 is featuring in the windows of the best eyewear stores.

The new collection BOSS Black Eyewear and Sailing Project The collection - designed, manufactured and distributed by Safilo, official HUGO BOSS Eyewear licensee - includes new design sports sunglasses (BOSS 0392/S BOSS 0393/S) exclusively developed for British skipper Alex Thomson and his sailing team. Available in shades of blue, red, aluminium, matt black and shiny, they are perfect for sports and also suitable for everyday wear. The two new models (BOSS 0338/S and BOSS 0338/N/S) also bear the wraparound design and aerodynamics of the “ALEX 99” sunglasses, successfully launched last year under the HUGO BOSS Sailing Project. Specifically made for the skipper whose name they bear, during April and May the “ALEX 99” sunglasses were the focus of a campaign in major European lifestyle and sports media.

The 60ft HUGO BOSS

The campaign, featuring the tagline “Follow Your Vision” and tied in with the excitement of the Barcelona World Race, also includes a wide range of POS materials dedicated to the BOSS Black Eyewear Collection 2011. Today, displayed in store in a clearly “Sailing” context, these sports sunglasses will welcome the 60ft yacht, sponsored by HUGO BOSS, which will be in Copenhagen by 26 August. With Alex Thomson at the helm, the boat - designed by Finot-Conq Architects and built in 2007 – came second in the Barcelona World Race 2007/2008 and established itself as one of the fastest in its class, breaking the 24hr distance record. HUGO BOSS will arrive from Sylt and return to the UK on 30th August. Black BOSS Sunglasses racing with HUGO BOSS Alex Thomson and his team have the support of HUGO BOSS and HUGO BOSS Eyewear, the brand that includes the collections of sunglasses and eyeglasses designed, manufactured and distributed by Safilo under license. Within this partnership, Safilo has launched the special model “ALEX 99” (0338/S and 0338/N/S) and in its wake the new sunglasses 0393/S and 0392/S.

About HUGO BOSS

The sponsorship portfolio of HUGO BOSS focuses on three major sports; Golf, Formula 1 and Sailing, as well as other sponsorship interests, which already include Tennis (Davis Cup) and Football (Bayern Munich). In sailing, HUGO BOSS gets another platform to demonstrate its fashion competence both on the boat and shore-side. HUGO BOSS provides Alex and the crew with highly functional outfits for all possible weather conditions around the globe, and dresses the crew for every celebration function in the smartest possible way.
The new dazzling 2012 sunwear collection by ELLE
ELLE espouses contemporary modern femininity. Ever optimistic, ELLE is open-minded and intuitive with a liberal sprinkling of fun and frivolity. ELLE embraces fashion but cleverly distils the latest trends creating an accessible, individual and above all chic look for each new season. With a generous dash of French sensuality, ELLE reinvents every new fashion moment with unsurpassed flair and cachet.

Striking graphic colours, softly flowing silhouettes, and statement-making jewellery and accessories are the key trend elements providing the vision for ELLE Eyewear’s 2012 summer selection. Structured frame forms are enhanced by vibrant new hues or elegantly enunciated colour blocking with contrasting but stylishly complementary tones on front and temple. New colours and inventive colour interplay are explored including wine or nude pink, tie-dye or stripes. Feminine sensuality is underscored by beautiful stringed pearl details or expressive ELLE logo graphics.

As always, the ELLE Eyewear collection provides great high fashion looks in top quality, beautifully rendered materials at affordable prices.

EL 18942 Softly oversized, slender frame and elegant string of pearl details in silver or gold are the key features of this chic feminine style. The brown-red combo and luscious pink styles are to die for with head-turning gradient frame hues. • Black • Brown • Grey • Pink

EL18943 Solid tones and a dainty string of pearl temple set this subtly rounded frame style apart. Complete a cool summer linen look with pure white frame featuring precious silver pearling and alluring graded lenses. • Black • Brown • Red • Whit

EL18946 A medley of luminous colour blocking depicts this seductive feminine style. Playful colour toning is expressed through marble effect frame fronts with contrasting temples and arms or solid front with accented arms. Trendy summer hues are out in force with scorching all over red, cool marbled blue with bright white arms or elegant black with warm tortoise. • Beige • Black • Blue • Brown • Red

 

 

 

 

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