EYEZONE Magazine
EYEZONE: Fashion


The “Nile” incorporates an ultra-thin frame and a feminine butterfly silhouette for understated elegance. Employing innovative construction techniques a lightweight and slim line aesthetic is achieved by applying the leather directly on to the frame.

A statement oversized square frame and graduated lenses evoke a 70’s vibe. Iridescent metal rims and a lateral spoiler in leather add to the drama of the “Elva.

The iconic Jimmy Choo lace is re-interpreted in this contemporary design. The unique style sees the intricate lace pattern drawn in metal above the lenses, accentuating the refined butterfly shape.

The “Mori” features a rounded shape with sparkling metal micro studs, embodying the irreverent rock ‘n’ roll spirit of Jimmy Choo. The contrasting metallic nose bridge and temples combined with the flash mirror lenses create an effortless allure.

The JIMMY CHOO eyewear collection is produced and distributed by the Safilo Group.

Safilo, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, presents the new SAFILO collection of optical frames, available in selected optic stores starting from autumn 2017.

The new SAFILO collection renews its long standing heritage of technical and aesthetic content, with a new range of optical frames celebrating the superior design, functional innovation and “Made-in- Italy” know-how for which the brand is globally recognized.

Dedicated to a demanding and educated consumer, the new optical collection includes a balanced mixed of styles, in acetate, titanium or metal, featuring a new distinctive hinge, designed to ensure perfect fit, utmost comfort and superior durability, with a unique Italian feeling.

The new eyewear collection is rooted in a unique balance of uncompromised attention to detail, top-performing features and a masterly use of materials. Attentive research and experimentation, patented technologies and qualified artisan skills are the defining elements of a collection that stands out for its charm and functionality.

The utmost comfort is achieved through each and every detail: the ergonomic anti-slip tips gently increase the grip of the temples while improving the wearability together with the built-in minimalistic ergonomic nose pads. Metal styles are provided with adjustable and interchangeable nose pads in two thicknesses that enhance the fitting of the frame on the nose.

The interplay between smooth rounded elements and sharp squared ones is a recurring trait, subtly visible on the design of the hinge, on the nose bridge and on the end tip, as an iconic theme defining SAFILO’s distinctive design language.

Relying on a quality network of opticians to offer a bespoke stylistic advice and an efficient after sale service, the new collection is conceived as a modular design system with a varied choice of materials, shapes and sizes, but also spare parts that can be easily ordered and replaced. All the elements are created to be easily assembled and disassembled in a way that quickly allows any optician to repair or change the parts on site.
Looking through the fishbowl: Polaroid turns 80

Polaroid – a worldwide leader in polarized lens technology and in the mass-cool eyewear segment – presents The Fishbowl, a short film inspired by the story of Edwin Herbert Land, the man who changed the way we see the world.

Nacho Gayan, one of advertising’s go-to directors, perfectly interpreted, through images, music and basically no dialogue, the adventure that led young Edwin Land to invent the polarizing filter, which today allows us to enjoy an instant visual experience and see the world around us with glare-free clarity.

This inspiring movie, set in the early 1930s, starts with Edwin Land, a physics student at one the most prestigious US colleges, intently watching the sunlight filtering through the window and striking a surface. He quits college to devote himself full time to his experiments, which he secretly carries out in a lab at Columbia University.

After several attempts and sleepless nights, Edwin’s dream finally comes true: he fine tunes his invention, the polarizing filter. It has a unique property of eliminating glare, which allows a bowl of water to appear transparent when the sunlight hits it, making a goldfish miraculously reappear.

In 1935, Edwin Land sells his first pair of Polaroid sunglasses and, two years later, establishes the Polaroid Corporation in Connecticut, USA. Land decides to rename his “Land-Wheelwright Laboratories” company “Polaroid Corporation” (from “Polarizing Celluloid”) to underline its focus on polarized lens technology and sunglasses.

During WWII, Polaroid is chosen by the American Air Force and Army as the supplier of high specification goggles for pilots and tank crew.

The brand expands rapidly in the 1950s and launches its first pilot sunglasses in the 1970s. Polaroid lands Vogue Magazine’s front cover in 1977, and launches its special pilot style with interchangeable lenses in 1985. The company also creates the PTX4000 lens, which allows the creation of increasingly flexible and stronger lenses.

At the beginning of the new millennium, Polaroid enters the optics market with its first optical frames, when it launches its first SuncoversTM, UltrasightTM premium polarized lenses, and Polaroid Premium 3D Glasses, certified by RealID.

This year, as Polaroid celebrates its 80th anniversary as a pioneer in polarized lens technology, and a worldwide leader in eyecare and optics, global influencers celebrate and share its values, appreciating the brand’s pop spirit and cool attitude, combined with the best polarized lenses on the market. It brings together talented people of different ages, offering them a unique experience by reinterpreting the past 80 years of history with a contemporary twist, and into the latest fashion trends.

The Fishbowl is available on Polaroid’s website at www.polaroideyewear.com
Sunglasses and Golf: A View to a Better Round

From adjustable drivers to radar-infused balls, perhaps no other sport employs such high-tech gear as golf. In the neverending quest for the perfect shot, golfers will try anything to improve their game.

One bit of kit showing up in more and more golf bags these days are premium polarised sunglasses. With advanced lens technology and ultralight frame materials, today’s high-tech shades are no longer just a fashion statement on the course. They can be an invaluable tool for any golfer.

Five features that golfers should consider before investing in sunglasses:

Eliminate Glare: Unlike older-generation polarisation, which could limit some golfers’ ability to properly read a green, today’s premium polarised sunglasses can eliminate up to 99.9% of annoying glare reducing squinting and eyestrain, allowing golfers to maintain focus late into the round.

Go Lighter: On average it can take up to 4 hours to play a round of 18 holes of golf, so invest in sunglasses that are lightweight and durable like beta-titanium, which provide unmatched comfort for longer wear time. Frames that are lighter also help prevent eye fatigue.

Go Green: Blinding sunlight can make it difficult for a golfer to follow the ball, so choosing the right lens is important. A green lens is particularly good for golf because it lets the right amount of useful light into the eye to improve definition and depth perception without losing polarisation efficiency. With this lens colour, you can golf from dawn until dusk without a lens change.

Eye Protection: Skin cancer is a constant concern for anyone who participates in outdoor activities, so always get sunglasses that offer full UVA and UVB protection, shielding your eyes from the sun’s harmful effects. After all, the most important tool in any golfer’s arsenal is also the most irreplaceable: their eyesight. Clarity: Clarity is key for any golfer so the higher the transparency of the lens the better. Glass lenses offer the clearest edge-to-edge optics, however they are not recommended for active sports where they might get bumped or fall off your face and break. A polycarbonate lens is a better choice because of their light weight and scratch- and impactresistant properties.

What does this all mean for golfers? No distortion. No depth-perception issues; only a dramatically improved view of every fairway and green.

If you are looking for an extra edge on the course, consider adding a pair of premium sunglasses like Maui Jim® to your bag. Their patented PolarizedPlus2® lens technology, blocks 100% of harmful UV rays and eliminates 99.9% of harsh glare. Maui Jim have also earned the Skin Cancer Foundation Seal of Recommendation as an effective UV filter for the eyes and surrounding skin. The colour, clarity and detail provided by Maui Jim Sunglasses will ensure you experience the course like never before.




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