SEIKO’s customised progressive lenses combine revolutionary Freeform Technology with the third generation of SEIKO’s modern internal progression. The result is an even more individual progressive lens with an innovative and precise design concept. SEIKO SUPERIOR is easy to order and easy to adapt to, offering the many benefits you would expect from the technological leader in optical products.

Even more individual but still lightweight

The leader in know-how does not only excel in the Watch Division. Spectacle wearers can experience it in everyday life when they wear one of the impressive inventions such as the outstanding double-aspheric or the original inner surface progressive lens. With SEIKO SUPERIOR, SEIKO pursues the concept of precise customised lenses that guarantee the wearer enormous benefits. Progressive lenses of the high-tech brand SEIKO are known to be thin, light, slim and flat due to the use of high-index materials 1.60, 1.67 and 1.74. At SEIKO it goes without saying that these lenses are supplied with top-quality full coatings.

High technology made simple

Despite their customised design and concealed technology, SEIKO SUPERIOR progressive lenses are uncomplicated, because the concept has three lifestyle options on offer to suit most spectacle wearers. Besides the harmonious balance between the near and far regions of type B, there is type A for customers who must give particular attention to the distance and type C for customers with greater near priority. The ‘up to’ 20-30% larger fields of view are very easy to adapt to, and the intermediate zones are smooth due to the C&S Design (Clear & Smooth), even with high prescriptions and cylinders.

Precise individuality in an attractive design

For distinct high comfort of vision, the intermediate and near zones of SEIKO SUPERIOR are precisely defined. To obtain the best possible near field of view, we calculate the inset automatically to 0.1 mm with Best Inset Design. This means that extremely thin lenses with inner surface progression are also available to hypermetropic customers, as the CCCS Design (Concave Convex Combination Slim) integrates all design features. The progression corridor lengths of 10 to 18 mm in steps of 1 mm are another feature of these customised lenses making it easy to adapt to most customers’ demands.

SEIKO SUPERIOR and SEIKO SuperResistantCoat are unrivalled

One of the most effective individual parameters of SEIKO SUPERIOR is the pantoscopic angle of the frame. SEIKO supplies the lenses with a pantoscopic angle between 0 and 20° according to the customers’ wishes. In every respect, SEIKO SUPERIOR is an optically perfected progressive lens of the latest generation that comes up to the highest aesthetic and optical requirements and, as an option, can be delivered as edged lens thanks to SEIKO’s S-Tech Service. The new optional SEIKO SuperResistantCoat proves once again that SEIKO offers innovative products. With this advanced coating, SEIKO has created a new category of the most durable and robust full coatings available today.

About Seiko Optical Europe

Seiko Optical Europe GmbH (Willich) develops, produces and distributes high-quality organic spectacle lenses and titanium frames. Most consumers are familiar with the Seiko brand from the watch sector, which was founded in Tokyo (Japan) in 1881, and from time measuring systems for international sport events. The Group Seiko Holdings Corporation also produces high-grade titanium golf clubs, special purpose printers and other special technical appliances. The European headquarters of the Optical Division was founded in Germany in 1992 and now serves 40 countries in Europe, the Near East and Africa. Seiko Optical has subsidiaries in Germany, Belgium, France, Great Britain and Spain. For more information, please visit www.seiko-optical.com

Silhouette has taken the iPhone to heart —and eye—for optical browsers looking to try on eyewear and sunwear. With the introduction of its Virtual Mirror for the iPhone, Silhouette charges to the head of the Internet-scape. Their application allows consumers to try on a selection of Silhouette styles, lens shapes and color options creating fully customizable frames best suited for the customer’s face with just a few iPhone clicks and taps.

In 2009, Silhouette offered consumers the revolutionary Virtual Mirror consulting tool, then exclusively available on www.silhouette.com. Designed in accordance with the Silhouette philosophy that “the best frame for eyewear is always the face of the wearer,” the Virtual Mirror allows consumers to select quality, handcrafted eyewear that suits their individuality and personal preferences, while allowing their natural beauty to remain the focus.

“We’re excited to meet the needs of busy consumers while providing them with individual opportunities to create customized pieces for their eyewear wardrobe,” says Diana Cauwels, Silhouette U.S. brand manager. “Once wearers have had an initial opportunity to select their eyewear using the Silhouette Virtual Mirror for the iPhone, they can visit their specialty optical retailer for a professional fitting for the tangible frames.”

The Silhouette Virtual Mirror app can easily be downloaded for free at www.silhouette.com/ iphoneapp or at the App Store. Once installed, users upload a photo and step-by-step instructions help guide them through the application. The power user function makes it possible to test several eyewear models quickly. Simply shake the iPhone and the next model will appear. Silhouette Virtual Mirror users can easily send the final image of their customized eyewear to themselves, their optical professional and others. The potential for use by the optical pro AND the end patient is virtually groundbreaking here.  

The recently launched AYA accessories line from Claudia Alan Inc. features artwork by First Nations artist Corrine Hunt, co-designer of the 2010 Winter Olympic medals. The collection includes reading glasses, sunglasses, ophthalmic frames, embossed cases and cleaning cloths.

The First Nation inspired art work etched on the temples of the frames fuses nature-inspired designs with modern eyewear technology. This wearable art not only looks distinctive, but it also supports a good cause. Claudia Alan Inc. will contribute $2 from the sale of every pair of AYA eyewear to ONEXONE First Nations School Breakfast Program. Get ready to be noticed.