| EYEZONE: Events
opti ‘12 sets the ball rolling
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By Aamir Rahman
Professionalism! Preparation! Perfection! Those are
the words which got etched into our minds after
experiencing opti ‘12. And the experience began,
not just from the time we landed at Münich International
Airport, but from the time we checked the
opti-Münich website before leaving for the event.
 The information given is crisp, complete and useful
to the core, especially the means of getting to the
expo. The ease and speed of access, the infrastructure,
the planning and the perfect implementation,
truly sets a benchmark of its own.
The four fully booked exhibition halls ensured they
delivered their purpose. Orders kept rolling in and exhibitors
remained in high spirits. No wonder, the entire
international sector was awaiting this event, where so
many collections, models and technologies experience
a world premiere. New additions that appeased the visitors
this year at opti ‘12’ were the sections on frames,
optical lenses, contact lenses collections, models and
technologies. Many of the exhibitors in the shop-fittings
section went an extra mile and showed just how
to best showcase all these more creatively.
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“All roads lead to Rome” is a passé.
“All roads begin from Münich” is
the line playing on our minds since
our return from the magnificent
opti ‘12 held in Münich, between
13 and 15 January 2012. The
business of optics and eyewear
couldn’t have had a more glorious
beginning, with more than 450
exhibitors from 27 countries and
23,000 visitors from Germany and
abroad, attending to celebrate the
best in vision.
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Assessing the past few years, we observe that more
and more manufacturers are choosing opti as an ideal
platform, right at the start of the year, to present their
new collections of sunglasses to the market. “With new
exhibitors and designers from Germany and abroad –
including ones from Japan and the US – opti has further
underlined its fashion and design competence
and broadened its international coverage,” said Dieter
Dohr, CEO and President of GHM Gesellschaft für Handwerksmessen
mbH, the company that organizes opti.
Mr. Dohr further states that opti ‘12 is further expanding
its reputation as a pace-setter, since more and more
companies are gearing their production cycles to opti.
According to the survey, overall the companies were
pleased with the higher number of orders than last year
and were very upbeat about the increasing interest
from opticians from abroad in their products.
This year’s addition was optimus, a relaxing get-together
in the Hofbräuhaus, more popular as the most
famous beer hall in the world, which dwells right in
the heart of Münich. This gave another opportunity to
the exhibitors and visitors to network, but in a more
informal environment. Thomas Truckenbrod, President
of the Zentralverband der Augenoptiker (ZVA), commented
on the evening, saying: “optimus lived up to
the promise of its name. It was an optimum evening
and a real highlight in the organisation of opti ‘12.” Also
positive in his comments about the fair, was Josef May,
Chairman of the sector association SPECTARIS: “Business
was good, the atmosphere was again superb, the organizational
side was uncomplicated and there was a
further increase in the number of visitors from abroad
– following the tough times in the second half of 2011,
we are now thankfully entering the new year with a following
wind from opti ‘12,” concluded May.
While the trade visitors are looking forward optimistically
to the future, our opinions about the economic
situation about the Optical industry business remained
unchanged. The next opti takes place from 25 to 27
January 2013 in Münich. As for the feedback, almost
90% of the visitors surveyed, rated opti ‘12 as ‘good to
very good’ (as compared to 84.1% in 2011) and 84.3% of
them described the international coverage of the fair as
‘good to excellent’ .
The best in vision
• High level of acceptance of the overall concept for the fair
• From technology to design:
World premieres at the start of the year
• opti enhances its reputation as a pace-setterv
• 90% say it is ‘good to very good’
• 84.3% say international coverage is ‘good to excellent’
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| Introducing Wenzhou Int’l Optics Fair |
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 Trade-oriented fair, Wenzhou Int’l Optics Fair, China
(WOF for short) enjoys a high reputation of one
of the top three professional optics fairs in China
Mainland.
Since its first held in 2003 in Wenzhou, WOF has been
warmly welcomed by exhibitors and visitors at home
and abroad annually. Different from many trendy fairs,
WOF focuses on not only the latest and the most fashionable
optical products, but also the complete optical
industrial chain, including sunglasses and sports
spectacles, presbyoptic glasses, lens & optical blanks,
frames, packaging, raw and auxiliary materials, spare
parts, tools, manufacturing equipments, optometry instruments,
contact lens & care products, optical plating
equipments & materials, retail and shop design, display
equipment and technology, chain glasses enterprises,
etc. Visitors could find any optical products they want
and enjoy the one-stop service in WOF.
After nine successful sessions, here comes the 10th
WOF. 2012 WOF will be held on 10-12 July, 2012 at Wenzhou
Int’l Convention & Exhibition Center. As a widely
welcomed fair, WOF never stops its pace to upgrade its
service through aspects of propaganda, invitation and
organization, etc. In addition, splendid activities such as
WOF 10th Anniversary, Franchisee Meeting for Optical
Chain Brands, 5th Stock Glasses Wholesales and 4th National
Optical Strategy Alliance Matchmaking Conference
and 10th WOF preferential activity will be held to
rich visitors’ WOF tour.
 Wenzhou, where WOF is held, is a beautiful offshore city
near Shanghai and is well known as China Glasses Production
Base. Meanwhile, Ruian - Hometown of Glasses,
Yuhuan - China Glass Spare Parts Production Base, Linhai
(Sunglasses Production Base, Danyang - China Glasses
Production Base, Xinhe, Hebei - Glasses Cases ProducProduction
Base, etc. are all located around Wenzhou, which
provides an advantageous geographical location, more
competitive price advantage and convenient transportation
for WOF. 2012 WOF will surely provide you an unforgettable
optical commerce tour and bring you great
business opportunity and profit. Seize the chance and
do not miss it!
Link to 2011 WOF Review:
9th Wenzhou Int’l Optics Fair, China (2011 WOF for
short) was held from 6-8 July, 2011 at Wenzhou Int’l
Convention & Exhibition Center. At the fair, 350 exhibitors
presented their latest and the most fashionable optical
products. Meanwhile, the fair attracted 9,036 professional
buyers, including 660 oversea buyers.
More details at www.opticsfair.com
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