EYEZONE Magazine


Opti Concludes Successfully with Larger Plans for 2019


opti 2018 was an important prologue and a successful final rehearsal for the opti premiere in 2019. The first time opening of a fifth hall and the spatial merging of the independent labels in hall C1 and C2 were a little foretaste of what is to come in the next year. Then opti will open a new chapter with two new halls,” concluded Dieter Dohr, chairman of the management board of the GHM Gesellschaft für Handwerksmessen mbH. 28,430 visitors, 668 exhibitors from 40 countries and more than 174 million orders during the first quarter – with this triple opti finishes a successful trade show 2018.

The new space in hall B4 was equally popular among the exhibitors and the visitors: The pavilions of the countries South Korea, France, China and Japan as well as the new FUTURESHOP were localized there. Moreover, the trade audience of opti 2018 was able to experience 17 percent more exhibitors than in the year before, machine companies were granted a space to present their technologies and regular companies were able to extend their booth.

When asked why they were visiting the trade show, people named the quest for novelties, the development of a business network and further training the most, according to the ranking of the opticians. Six out of ten visitors said that they visited opti solely to fulfil those goals. Highlights of further training and knowledge transfer were, apart from the speeches held in the opti forum, the daily FUTURESHOP tours guided by students of the Aalen University. Their explanations in German and English of the future of the optical industry received top ratings from 87 percent of the visitors.

Tears and a loud cry of joy could be heard from the Spanish label NINA MÛR. They are the opti box newcomers 2018. For its exceptional wooden glasses the label from Madrid was awarded the desired BLOGGER SPECTACLE AWARD from eyewear and fashion bloggers from all over Europe. Around 30 of those met at opti on Saturday for the second BLOGGER SPECTACLE to crown their favorite of the 16 opti box exhibitors. Another part of this international blogger gathering was an exclusive meet and greet with a group of favorite labels that the influencer had chosen themselves: neubau eyewear, EINSTOFFEN, monogram, SALT., Lunor, götti, Maui Jim and the glass partner ZEISS Vision Care.

Very happy with the course of the whole trade show were long-time opti partners from the industry and the professional association. Oliver Fischbach, chairman of EUROM1 the European Federation of Optical industries, who uses opti traditionally as a place to hold a European meeting, said about the three days at opti: “opti 2018 continued its great development and the internationalization of the trade show is taking its course. Apart from the neighboring countries, there was an increased popularity among the customers from Eastern Europe and also from the Middle East.” Also, Peter Gumpelmayer, chairman of the European Council of Optometry and Optics (ECOO), offered a positive summary:” Recognizing that opti is continuously becoming an international event, makes me very happy. As seen in the massively grown exhibition space for optical appliances, the last couple years showed us that optical services come to the fore more and more.”

Next opti will take place from the 25 to 27 January 2019 in the halls C1 to C6 on the Fairground Munich.
Kefan Optics Celebrates its 40th Anniversary at a Glittering Event in Kuwait
The management and staff of Kefan Optics celebrate the 40th anniversary of the company at a grand event in Kuwait.

Management of Kefan Optics and Mr. Ali Hassan Banddor, General Manager of Eyezone Magazine, together cut the anniversary cake on the occasion

Ms. Mona Alnazer, Director of Operations and Ms. Reham Salama, Marketing co-ordinator along with Area Managers of Kefan Optics during the event.

Mr. Hussain Al-Wazzan, Vice-President (L) and Mr. Wael Al-Sabih, President of Kefan Optics (C) are presented a memento by Mr.Yutaka Kishimoto, Business Director of Nikon Middle East.

Kefan Optics staff write their congratulatory wishes for the company on the message board


The rise of Kefan Optics from one small optical shop in Kuwait to nearly 35 branches across GCC in a span of 40 years was celebrated with style and aplomb at a glittering ceremony in Kuwait on Sunday, January 21st.

The top management of Kefan Optics ensured an evening of grand celebrations for its employees to acknowledge their hard work.

The event began with a video presentation of the entire history of Kefan Optics; since its inception by its founders Abdul Mohsin Al Sabih and Ali Essa Al Wazzan, and how its horizons have expanded and footprints spread all over the GCC market over the years.

It was followed by a video compilation of wishes pouring in from staff teams of every branch of Kefan Optics, which showed the strong camaraderie between employees and gratitude that they felt towards the company.

Mr. Hussain Al Wazzan, Vice President of Kefan Optics expressed his appreciation to the managers and employees of the company for driving the company towards growth and achievement. He also pointed out that the company owes its success to Mr. Wael Al Sabih, President of Kefan Optics for leading the path and being the inspiration.

Ms. Mona Alnazer, Director of Operations shared an inspiring message for the employees present at the event stating that the we must look back at the 40 years journey with pride. “Tonight we pay tribute to all our partners and staff. Everyone serves their roles with a purpose, regardless of position. We must collaborate as one to achieve the next level of success,” she said.

She particularly highlighted the ‘open door policy’ of communication which allows staff members to have an open discussion or share concerns with managers.

“The external factors of our success are honesty and integrity. We are not only selling products to customers but building relations with them. Trust is an essential element to the process,” she added.

She invited Mr. Ali Hassan Banddor, General Manager of Banddor National Co., a long-time friend and well-wisher of Kefan Optics to share his thoughts. Extending his congratulations to Mr. Wael and Mr. Hussain for Kefan Optics’ successful journey, Mr. Ali said that it was not just their commitment to serving the best quality products to their customers that helped the company to be successful, but also their unique approach towards every detail which was the reason for constant growth.

“Not many people know that Kefan Optics runs its own one-of-a-kind academy in its premises, where training is conducted for employees. Not just that, they train staff in subjects like customer psychology which equips their staff to be more efficient in handling the customers. That’s the unique approach that makes a difference,” he said.

Towards the end of the event, the staff members who have completed more than 20 years with Kefan Optics were felicitated with a plaque and special gifts. The evening ended with raffle prizes, celebrations and live music; making it an evening to remember.

The highlights of Kefan Optics growth story:
• From a single optical shop in 1978 to nearly 35 branches in 2018
• Kefan Optics has ensured its leading position in the Middle East through its Optylife and Optysport retail brands in Kuwait, UAE and Jordan.
• Optylife boutiques offer a range of breathtaking array of the new designers and styles and world-class service. Optysport offers trendy, functional sport-specific sunglasses and prescription lenses for serious athletes and those who take their fun seriously.
• In 2005 Kefan Optics decided to establish a world class ophthalmic lens manufacturing plant by approaching Nikon-Essilor Co., Ltd for their support and products. The factory is a unique professional, modern yet clinical environment with dedicated specialist manufacturing and glazing technicians.
• In November 2015, Kefan Optics and Nikon-Essilor Co., Ltd announced a joint venture to provide the latest in ophthalmic lens technology to the Middle East region. The joint venture combines the global resources and expertise of Nikon-Essilor Co., Ltd and the trusted leaders in the Middle East region in optics, Kefan Optics.
• The group’s wholesale distribution network covers the Middle East and has distribution offices in Kingdom of Saudi Arabia, United Arab Emirates and Jordan providing direct operations in the key markets.
• Kefan Optics always pushes the envelope to provide satisfying services to its customers - such as VIP Home vision testing, placing online orders through website or call center, and home delivery.

CooperVision Officially Launches the clariti® 1 Day Family in the Middle East

The Launch sessions to introduce the product features of clariti 1 day being conducted by Mr. Karl Aberdeen, Professional Development Manager Distributor markets ACE

CooperVision, the 3rd largest contact lens manufacturer globally, launched clariti® 1 day contact lenses in association with Medicals International in November 2017. The clariti® 1 day family is now available in various countries across the Middle East including Saudi Arabia, United Arab Emirates, Kuwait, Qatar, Oman and Bahrain. The clariti® 1 day product comes with a plethora of benefits and is known to offer an healthier and more comfortable contact lens wearing experience. The launch events across the MENA region were attended by about 350 professionals and Optical industry leaders. The Launch sessions to introduce the product features of clariti 1 day, were both interactive and informative and were conducted by Karl Aberdeen, Professional development manager Distributor markets ACE.

During the trainings, Mr. Karl touched on various topics related to the contact lens industry, including how the market is evolving towards daily disposable contact lenses, the importance of these lenses being manufactured out of silicone and its clinical benefits, and shared global statistics regarding the market dynamics. He also ran a session to highlight the significance of good communications skills for Optometrists, and shared techniques to enable them to upgrade patients from hydrogel lens to silicone hydrogel lens.

Mr. Tarek Abbas, Distributors Sales Manager for MENA, CooperVision, while advocating clariti® 1 day stated, “It is an exciting time for us to be launching the family of clariti® 1 day products, which brings third generation of silicone hydrogel lenses that have incomparable clinical benefits for patients. The strategic launch of the clariti family aims at gaining a strong market share in the daily disposable market which represents 60% of clear contact lens market in the GCC region” Speaking about the clariti® 1 day family by CooperVision, Mr. Karl said that it contains high water content—a key feature for comfort so eyes can stay moist and comfortable throughout the day. “With the launch of clariti® 1 day, CooperVision is the first to offer the complete range of silicone hydrogel lenses including sphere, toric and multifocal lenses in the Middle East. We have a portfolio which suits the needs of the current consumer,” he emphasized.

A Fabulous Fifth 100% Optical

The landmark fifth anniversary of 100% Optical exceeded expectations and was hailed a fabulous event. The UK’s largest optical show took place at London EXCEL from 27th - 29th January and was bigger, bolder and brighter than ever before.

The show attracted visitors from all over the world and premiered more than 20 exclusive product launches, 16,500 frames and 100 pieces of equipment. It showcased the biggest equipment area to date with 20 manufacturers and 200 exhibitors featured in an impressive line-up including Cerium, William Morris, Optos, Specsavers, Essilor, Continental Eyewear, Bausch & Lomb, Amplify Hearing and Snowbird Finance to name but a few.

The reinvented ‘trademark’ catwalk show wowed spectators, revealing a glimpse into tomorrow’s trends and the hottest brands to watch out for in 2018. Day one featured children modelling new junior fames who stole the show.

Numerous celebs were spotted amongst the crowds browsing for their 2018 frames, including former footballer and presenter Ian Wright, and Kinky Boots star Matt Henry.

Event Director, Nathan Garnett said, “We’ve had double digit growth on visitor figures which is great news for our fifth anniversary and we’ve noticed a significant number of first-time visitors who haven’t been to an optical show before.

“Many visitors maximised their time by planning and pre-booking appointments with exhibitors and we’ve had really positive feedback about how much people enjoyed the show.

“The new audiology section proved a success with a dozen new exhibitors and a programme of audiology seminars. It’s a new initiative and momentum is starting to build as practitioners recognise an opportunity to align additional services to their clinical portfolio.

“So far our exhibitor rebooking numbers are at a record high with Birmingham Optical, Bib Ophthalmic Instruments, William Morris, De Rigo, Performance Finance, Zuma Morel, Leightons Opticians, Andy Wolf Eyewear, Salt. and Safarro signing up at the show and we’re already planning our long term growth plans for 2019 and beyond.”

The industry’s very own Oscars, the AOP awards, recognised the crème de la crème of optometry on Sunday and the Royal College of Art Eyewear Design Competition demonstrated young British talent to an international market.

Meanwhile, the world-class education programme provided more than 140 hours of CET and CPD sessions for the whole practice team.

Commenting on the education programme, head of education at the AOP, Ian Beasley, said: “There’s been a palpable shift in the feel of the event this year. Sessions have been full to capacity with practitioners from all modes of practice eager to hear updates on latest clinical research outcomes, technology updates and refresh skills across a broad range of core competencies.”

“Off the back of successfully trialling sessions for optical assistants last year, we’ve increased our offering to accommodate a clear demand for education for the whole practice team. Plans are now coming together for 2019 to continually evolve the event.

“The new Future Practice Hub gazed into the future and delivered its mission to help practices survive and thrive in the modern world with talks on the future of independent practice, artificial intelligence and the future of commissioning.”

Future proofing was a hot topic this year. Artificial intelligence is coming and ophthalmology and optometry will not be spared, warned consultant ophthalmologist and surgery pioneer John Bolger.

“There will be two classes of human beings in the future”, said the surgeon. “Those who use know what AI is, its capabilities and its potential and those who are used by AI.

“It’s going to make a lot of the things we do redundant but, at the same time, open up new opportunities. As Stephen Hawking said, it could decide our fate without us even knowing it.”

This year, 100% Optical pledged its support for the Big Blind Walk 2018 in collaboration with VisionBridge.

Founder Julian Jackson gave thanks to the show and said: “I’m so grateful to 100% Optical for giving the bigblindwalk.com this platform to not only raise awareness of the social, economic and psychological impact of sight loss amongst a growing number of the UK population but also to promote and raise money for eye research, which I believe is one of the most underfunded areas of medical research and certainly one of the best kept secrets in the UK.”

100% Optical will be back in 12-14 January 2019, save the date!





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