Presbyopes have new challenges to visual performance

Presbyopia represents almost 40% of all vision problems1 . Many presbyopes are first-time eyewear clients who may not understand the need for proper vision counseling. This often corresponds to the time of the first scheduled eye check-up.

They feel physically younger than their chronological age; they view age as a state of mind. Many of them invest time and money to cultivate their appearance. They reject “age branding” of traditional advertisements aimed at older target population.

For first-time wearers of prescription lenses, reading glasses are an unwelcome reminder of aging: they’re inconvenient and not fashionable. For current wearers searching for bifocals or progressive lenses and visual discomfort may not be fully appreciated.

Happy Young Presbyopic pEople (HYPE) are demanding consumers who expect high-quality products. They actively seek out product information from a variety of sources (word of mouth, Internet, TV, magazines). Though, you remain their trusted advisor.

The ageing eye

The eye must make small changes to its shape in order to focus on objects at different distances. This is referred to as visual accommodation.

Physiologic changes in the eyes that occur as we age result in decreased elasticity of the lens. It gradually reduces the ability of the lens to change shape; this in turn results in a decline of visual accommodation. Furthermore, visual contrast sensitivity also declines with age. It peaks during the 20s, and declines steadily afterwards, which means that low contrast sensitivity makes it harder to see small objects.

Make the Transition easier with adaptive eyewear

HYPE searching for prescription lenses needs your guidance to find frames and lenses that specifically adapt to their needs and their lifestyle

Choose the lenses first!

As you know, not all prescriptions are suitable for all frames. Like frames, certain lenses are better suited to certain individuals. Getting to know your presbyopic clients will help you find them lenses that meet their lifestyle needs

Presbyopes deserve clear everyday vision

By age 45, most people start to show signs of presbyopia, often noticing the condition when reading ².

This difficulty in reading is increased in lowlight conditions, and presbyopes require lenses that provide the maximum amount of clarity indoors. Many first-time wearers of prescription glasses have heard of photochromic lenses, but are unsure whether they are clear enough to replace their lenses for everyday use³.

Presbyopes need a practical solution for day-to-day eye strain

Presbyopes today are “younger” than previous generations; they are more active and have healthier lifestyles. Active lifestyle means more time spent outdoors, checking phone and email on the go, etc.

Bright light and changing light conditions are an annoyance that can cause eye fatigue and add discomfort to everyday activities4.

• 65% of people feel their vision is disturbed by solar glare⁵.

• 59% of people feel their eyes are strained by screens (TV, computer, etc)⁵.

Transitions adaptive lenses are always comfortable because they conveniently darken outdoors to reduce glare and tired eyes whilst maximizing vision quality.

Presbyopes want to preserve their eye health

HYPE consumer age group is health-conscious, and may be starting to think about the health effects of UV exposure. Women are mostly concerned with the effects on skin aging . Men are mostly concerned with effects on their eyes ⁶.

UV exposure now may lead to vision problems (e.g. cataracts, macular degeneration) later in life.

Transitions lenses block 100% of UVA and UVB rays

Whether tinted or untinted, Transitions lenses offer UV400 protection that blocks the entire range of potentially dangerous UVA and UVB rays.

Blocking harmful UV rays may help to protect the fragile skin around the eyes, which is prone to wrinkles and reduce the risk of vision problems (e.g. cataracts, macular degeneration).